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THE UPPER END OF THE MARKET KEEPS GROWING GLOBALLY

25/05/2008

From last week's Newsweek:


Bottega Veneta (purveyor of 1,350 USD Sandals and 18,400 USD leather tote bags), just reported first quarter global sales are up 31,5% (that's on top of a 49% growth in 2007).


Prada: reported its best results ever for the year that just now ended, with profits up 66%


Hermes: first quarter 2008 sales up 13% - including a surprising 23% jump in the United States, which is supposed to be in a recession...


Sexy (catering to the intangible needs of customers) or Fit (that is to say: giving the customer real value for their money or low cost/budget), both areas of the market keep growing. Everything else is shrinking. 


Paolo Ruggeri

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