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-We are looking for people that can contribute and share this idea of changing the world!
This morning I was called by a friend whom I had asked to help S*** F***, and after talking to her for 20 minutes (and after opening my "toolbox" with all the tools I have acquired from your courses and from S***), I learned that I had helped her to lift the fog ... and it made me feel great.
Shortly after, I left home for an appointment in Lodi but I felt that I just had to go to the office first, something in my head told me to go there... and I found two of my collaborators were at their wits' end, completely destroyed.
For 15 minutes I hug them, cheer them up, tell them I’m so grateful to have such loyal people at my side, and they magically come back to life.
I left for Lodi to meet P*** S*** about the proposal we discussed when I saw him at MBS: I had a feeling we could do great things together. We met and it was fantastic (after he presented Z*** at MBS, I approached him to give him my business card).
I liked him very much, he's really a great person and I think the meeting went well: I’m sure something great will happen.
As I head home on the highway, I call a friend. I’m helping him find a way out of trouble with his demotivating parents and girlfriend (his life is going badly, he feels frustrated and thinks he’s worthless even though he’s really awesome) and he tells me that after reading your books (which I had given him) and after talking with him, he feels that the fog is finally lifting and is starting to understand what is going on around him more clearly.
In the early afternoon, one of S***’s salespeople calls me, one I have never met before ... someone doesn’t know anything about our meeting that very morning, and tells me that he wants to work together and tells me the same things that P*** S*** told me: crazy, incredible!!!! Neither he nor S*** had said a word to each other, yet on the same day with different paths they practically made the same proposal to me.
Around 18:00, I get a call from my accountant, whom I had just met a few days ago: his life has been destroyed by some serious events and he has lost his way, his faith, and sees a black future and no longer knows what to do.
After talking to me for half an hour, he decides he wants me to help: I immediately bought two of your books on Amazon (10 Rules of Success and Ethics of Excellence) and I had them express mailed so Monday he can start studying them right away, and I will start thinking about how I can introduce him to the path of growth that I have in mind for him with you.
Tonight, at 21:00, a friend called me (whom I had also introduced to OSM and who will be with me at MBS on February 23) to tell me he had a great idea: he wants to help a mutual friend who is in serious trouble and would like to use the OSM tools.
I told him that I am with him all the way and that I will help him reach his goal.
The great thing is that the seeds I put in my friends have produced trees that in turn are creating other seeds.
Now I understand what you feel, what you feel when you do your job and why you continue on your way to the "Great ME" with all the energy I feel when I meet you.
Thank you for deciding to write your books, thank you for creating OSM and for training your consultants, and thank you for doing what you do and the way you do it.
As I promised, I will help you change the world and, in my small way, I feel that it's working!!!!!
A big hug!!!!
LEADERSITY: THE LEADERS UNIVERSITY
Through this nine days program you’ll become an effective business owner and you’ll get your company to expand and grow. Every training is delivered once a month, so in a few months you can become really effective in managing your company.
2 DAYS LEADERSHIP AND PEOPLE MANAGEMENT TRAINING
During these two days you will learn:
How to attract and hire excellent people
How to motivate your employees to contribute effectively to the company’s goals
How to delegate
How to build a company that functions without you
How to manage time effectively so you have time for the important things
You will be coached on your motivational style
1 DAY FINANCIAL TRAINING
During this training, you’ll learn:
How to generate cash flow for the company
How to measure money
How to control costs and make the company profitable
The successful actions of Business Owners who make a lot of money
2 DAYS EFFECTIVE MANAGEMENT TRAINING
During this training you’ll learn:
What are the characteristics of the effective managers, the managers who create value
What are the hidden areas you have to improve in order to become an effective manager
How to manage time effectively
How to get from people what you want
What are the ingredient needed to build a very successful group
2 DAYS SALES TRAINING
During this training you’ll learn:
How to approach new customers
What are the convictions and the values of top salespeople
How to take stress out of sales
How to increase your sales of minimum fifty percent by applying the Inverted Pyramid System ™ of OSM
You’ll be coached to improve your sales skills
2 DAYS COMMUNICATION AND PUBLIC SPEAKING TRAINING
During this training you’ll learn:
How to drastically improve the quality and effectiveness of your communication as an executive and business owner.
How to persuade an audience
How to deliver effective presentations
How to overcome stage fear
How to bring about change in a group
For more information write to info@osminternational.com
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If you have a great technology, you have to find an innovator who will join you in your project, because their references will allow you to focus on a wider market. You need customers who adopt your product and then switch from one type of customer to another.
I'll give you an example.
With OSM I have just developed a technology that will soon be released on the market and will revolutionize the recruitment of personnel. Something absolutely innovative that no one has ever used before. Do you want to know the typical companies that could use this product? FedEx, Procter & Gamble, Starbucks. Very large companies with many employees. Companies that could, with a very minimal cost in proportion to their turnover, simplify the process of selecting new staff.
But if I went today to FedEx and showed them my product, they might say "Very cool! But do they use it over at DHL? Ahh, they don’t? Nevermind then." And if I went to DHL they would tell me the same thing: "Nice! But do they use it at FedEx? No? Nevermind then."
So in order to conquer this category of customer, first I will have to find an innovator, someone within that category who looks at the future with the "courage" to invest in this technology and to adopt it first. Someone with strong contacts who can then promote me. An opinion leader who can influence other people.
If just to give you an example, I had managed to reach Frederick W. Smith and he fell in love with my technology, then I would be on the path to getting all the other big companies on board.
THE INNOVATORS
-The innovators are motivated by technology in their own right and buy it because they are intrigued by exploring a new technology and seeing how it works.
- They are technology enthusiasts
- They acquire your technology even if it is imperfect or "improvable". They want direct contact with technologically savvy people to influence product development. They want to actively contribute to the growth of the product. They will be the ones to spread the word to bring you early adopters.
In order to reach the innovators you must: do direct marketing, finding them on the web and letting them know about your products, aiming to involve them and impassion them towards your product. Or take advantage of the network you have built over the years with your company. The bigger the network you have built, the easier it will be to reach these innovators. The better the “relationship” between you and these innovators, the easier it will be to make them fall in love with your product. Your task will be to excite them and take care of them because they will become the champions of your project.
EARLY ADOPTERS
- They are the ones who start using the product before it reaches the masses.
- They are ready to improve the product, providing feedback, investing in the idea that the product or service can contribute to a major change in the world.
To reach the Early Adopters you have to: have a sales force that reports directly to the top of the company, which engages them and starts developing solutions suitable for them. They are very demanding customers, but they can be a great help.
EARLY MAJORITY
- They are pragmatic people who buy because technology solves a problem they have or improves some aspect of their lives.
- They are the ones that make your new technology a standard and impose it on everyone
- They do not want to revolutionize an industry or try something new: they want a product that works. They want: Perfect and bug-free products, manuals, assistance, do not want change but want an improvement of what they already have. They want to have someone in their group or their industry who has already used it. They want someone in their group who is using it, must know their industry, and be patient and keep the product intact.
To reach "the early majority" you need to focus on just one specific target. You need to find a profitable niche and focus everything on that. It's what is called d-day in marketing. The landing in Normandy, meaning that you will have to concentrate all your efforts on one point if you want to conquer a broad market.
ESSENTIAL
A) Having developed a useful technology that makes a difference
B) Knowing how to change your approach to please/build relationships with different types of people and with different needs
C) Be flexible and be able to say yes to requests for adaptation, or being able to completely overhaul your technologies or product
D) Know how to persist in a great project
Who are your customers? And how will you reach an ever-increasing number of people to grow your business?
Paolo Ruggeri
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