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How to Lead a Company to Success and Expansion, Tirana
immagine How to Lead a Company to Success and Expansion, Tirana Today I delivered a presentation to a group of Albanian entrepreneurs and business owners. I found a group of fantastic people eager to learn. The slides of my presentation are attached

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YOU AND THE TEAM, PRESENTATION AT DOGMA SYSTEMS INDIA
immagine YOU AND THE TEAM, PRESENTATION AT DOGMA SYSTEMS INDIA I have spent the last two days in Dehli training the managers of developers of a great software company: Dogma Systems India.

I have talked about the elements necessary to build a great team.

Attached to this presentation you can find the slides

Paolo Ruggeri

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LEADERSHIP ONE MILLION, ATHENS PRESENTATION
immagine LEADERSHIP ONE MILLION, ATHENS PRESENTATION Yesterday I have been a guest of a presentation in Athens where I have explained how a greek optic store can grow to reach one million in sales and 20% profit.

I thank very much Giorgio, Roberto and Katia for the invitation.

I attach the slides of the presentation

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SOFIA LEADERSHIP TRAINING
immagine SOFIA LEADERSHIP TRAINING These are the slides of the Leadership Training I delivered in Sofia on June 3rd 2022.

Even though the time was short we manage to describe the basic approach and the key strategies.

Also the Book The New Leaders has been translated into Bulgarian and is available either from bookstores or directly from OSM

Paolo Ruggeri

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OSM QATAR UNIQUE VALUE PROPOSITION PRESENTATION
immagine OSM QATAR UNIQUE VALUE PROPOSITION PRESENTATION Today I delivered a presentation for an OSM Qatar MasterClass in Doha. I covered some important steps on how to generate value for your company.

Here are the slides. Can't wait to go back to Doha.

Paolo Ruggeri

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THE NEW LEADERS, RUSSIAN EDITION
immagine THE NEW LEADERS, RUSSIAN EDITION Here you will find the book The New Leaders, russian edition, for free download. Click on Donwload Presentation

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EMPLOYER BRANDING MOST WANTED ONLINE CONFERENCE
immagine EMPLOYER BRANDING MOST WANTED ONLINE CONFERENCE Here is my presentation @ Employer Branding Conference organized by To the Top Agency. It was a pleasure to be one of the speakers and to talk about How to Humanize Organizations!!!!

After Covid we will realize even more that our organizations are made of human beings and do not exist just for the shareholders but to enhance and help human beings to reach their goals and aspirations


The slides of my presentation are attached to download

Paolo Ruggeri

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IF YOU FIND YOURSELF TO "ALLOWING YOUR EMPLOYEES TO GET AWAY WITH MURDER"
immagine IF YOU FIND YOURSELF TO  ALLOWING YOUR EMPLOYEES TO GET AWAY WITH MURDER This happens when a person who is generally quite productive begins to upset others or no longer follow the company guidelines.

While you try to solve it, but you realize that this person doesn't want to hear about it, it becomes difficult to manage, and insists on not accepting the guidelines.


If you agree to start making exceptions, you need to know it's over. Allowing that person to violate the rules that everyone else is abiding will cause her to become increasingly critical and, in the long run, will only lead you to one of these two situations: either she will go very badly (competing with you or slamming the door, and in any case making a mess), or slowly it will bring you into a state of total dossier: you will begin to have no more fun and to lose confidence in your ability to manage the company.
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DYNAMIC CONFERENCE, RAABE
immagine DYNAMIC CONFERENCE, RAABE Today I delivered a presentation at the Dynamic Conference on Dual Education, regarding Empowering Young Trainees through Motivational Leadership.

Four are the strategies that I shared:

1. Change
2. Soft Skills
3. Motivate
4. Engage

The slides of my presentation are attached

Paolo Ruggeri

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CHANGE ENERGY POLARITY-COUNTER-INTUITIVE (5)
immagine CHANGE ENERGY POLARITY-COUNTER-INTUITIVE (5)
Sometimes in order to make our companies go well, we have to change the energy polarity.


All of us studied the properties of the magnet at school. It was taught to us that similar poles repel each other while different poles attract each other.


It is counter-intuitive, but if your focus is on taking or receiving (e.g. selling, doing business, making money) you will tend to reject all customers or all opportunities. Your desire to receive rejects the whole universe which is polarized on receiving (an observation of other people's behavior will make this evident). This does not mean that you lose sales, but it means that customers-funnel or non funnel-do not call you or call you miserably and insufficiently.


If instead you concentrate on giving and contributing, suddenly the universe (which is polarized on receiving) will come upon you at the speed of light and you will find yourself surrounded by business, possibilities, potential collaborators, opportunities, insights of value.


This is the reason, for example, for which I have decided together to other people to start Imprenditore Non Sei Solo, a non-profit association that helps for free failed entrepreneurs or who are about to lose everything. It cost me so much in terms of money and time, but it COMPLETELY changed the polarity of my energy. The result: 2018 and 2019 were economically thriving years and full of great opportunities and alliances. Obviously this philosophical part alone is not enough. You must also manage well, invest in your marketing, find the right collaborators, organize, exchange in abundance. However, you will find that the universe, if you approach it in the right way and with the right polarity, always responds. And it does it with great abundance and intensity.


These days there are many volunteers from Imprenditore Non Sei Solo or donors who are writing to me about how their companies have found really interesting opportunities even during the crisis.


But making a donation to this or that association, however important for those who receive it, alone is not enough: you have to CHANGE the polarity of the energy, your mission here, your contribution to the society.


If you want things to change, you must change firstly. And it starts with the polarity of your energy.
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DON'T FORGET ABOUT YOUR LONG-TERM PROJECTS!
immagine DON'T FORGET ABOUT YOUR LONG-TERM PROJECTS!

Crises are short-term accidents that happen along the way and that affect our short-term planning. While we cope with them, however, we must not forget our original project.


Elon Musk founded Space X in the month of May 2002 and Tesla in 2003. Certainly the crisis of 2008-2009 has slightly messed up his plans, but he has never turned away from his purpose which was to bring man to Mars or to make an electric car available to everyone.


Mark Zuckerberg founded Facebook in 2004. In the month of June 2008, he finally managed to close, by paying, the lawsuit with the Winklevoss who claimed to be entitled to the shares of the social network and, here he was, he was hit by the recession of 2008-09. However, this did not distract him from his plan to connect humanity through a social network. Indeed, in early 2009 Facebook launches the Like button that makes the company take off definitively.


During the year 2008, Google lost shares of almost 70% of their value, going from $700 to $240 at the end of the year. This did not distract Larry Page and Sergei Brin from pursuing their project which was not tied to one year's economic results, but to building the largest and most excellent search engine in the world. Indeed, just in the month of September 2008, Google launched Android and entered the mobile market, to then launch an infinite number of applications and solutions for the business. Today his actions are worth seven times as much.


You started your company a few years before 2020. In the year 2020 your company or your project was disrupted by Coronavirus and you had to make changes, in some cases, like Zuckerberg, you had just got off of it by paying a lot of money cause, or you had just made a big investment that paved the way for you and you saw a beautiful descent ahead of you. Then suddenly Coronavirus...


Now I will tell you your story of the future: you will not give up and you will continue to pursue your great project even more than before. And, even if you do not become Musk, Zuckerberg or Page, you will still build a good company that will help many people and provide you with great personal and economic satisfaction.


If


If


If you do not get defeated by fear, do not forget, just like they did, your original project!

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COUNTER-INTUITIVE (4)
immagine COUNTER-INTUITIVE (4)

Although having the total guarantee that you will NEVER be discovered, benefiting economically by violating ethics will ultimately cost you more than not giving up on the advantage unethically obtained.


If despite having provided a poor service to a customer, I still manage to get paid 5,000 euros, in the end those 5,000 euros will end up costing me much more than 5000 euros.


If I find 2,500 euros on the street and I don't try to trace it back to its rightful owner, having withheld that money will cost me more than 2,500 euros.


If having to share cash with a partner, he accidentally gave me 500 euros more, not returning them, even if he never noticed, it would cost me much more than 500 euros.


What you have gained by not respecting ethics is not yours. The universe will come back to take it.

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COUNTER-INTUITIVE (3)
immagine COUNTER-INTUITIVE (3)

If you really want to own things you need to be able to do your best without them. Nothing is truly yours if you can't afford to lose it. In that case, you got it.


Not being able to afford to lose something is the first step towards the end: not being able to afford to lose something means that you are saying to yourself that you don't feel like you are able to rebuild it. From that moment on, the material world will possess you.


It applies to collaborators, customers, loves, companies, things.

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COUNTER-INTUITIVE (2)
immagine COUNTER-INTUITIVE (2) If you want to earn a lot of money, you have to give to your customer more than he expects, even if you lose money.

Pay attention to one important thing: if you continue to lose money to create a happy customer, you should re-set your business architecture. There is nothing that has so much value for the economic success of any business like a customer who is really happy with what you have given to him.


The counter-intuitive principles of business are those principles which, at first glance, go against logic and which are followed by a small minority of people who clearly inherit all economic success.

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COUNTER-INTUITIVE (1)
immagine COUNTER-INTUITIVE (1) Knowing these aspects is important because 20% of the population manages to control 80% of wealth, precisely because they think and act in a counter-intuitive way, that is, in a way that most people would consider wrong. What I am saying is that people who continue to remain endowed with few financial resources, in spite of the passage of time, is because they think in an intuitive way, that is to say in a logical, rational, consequential way.

Trying to decode the principles that led to business success, about 9-10 years ago I began to realize that the principles that had the power to make your company grow, almost all of them had one thing in common: they were counter-intuitive, that is at first sight contrary to logic. I became more and more passionate about the subject and, as my companies grew, I began to fill in longer and longer lists.


I understood that the present business scenario is like a puzzle that, if you play with the rules followed by everyone, you always end up losing or, after having done great laps and even imagining that you have almost won, in the end you always find yourself at the starting point: caged, insecure, at the mercy of circumstances. Practicing and researching the counter-intuitive principles of business ultimately led me to a further great discovery, which was also the discovery of my life: everything in life has a spiritual origin, but this is another more advanced discourse, for another series.


The first counter-intuitive principle that I discovered was the following: the decision to improve oneself by carrying out a practical action in that direction, has an effect on the individual which is often equally beneficial compared to the actual actions that he will put in place to do it. Your life doesn't start to improve when you read the book, your life starts to change and improve the moment you buy it. Thought (or, in this case, decision) often creates more important effects than action. Each of us, if we really want to build successful business, should become a student of all counter-intuitive practices and principles.

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Paolo Agostino Tommaso Ruggeri Sas Via Turrini 9 - 40011 Anzola dell'Emilia (BO) C.F. e P.IVA 03016901203
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